Mac What To Buy



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Mar 05, 2020. Explore the world of Mac. Check out MacBook Pro, iMac Pro, MacBook Air, iMac, and more. Visit the Apple site to learn, buy, and get support.

Shop online and get free, no‑contact delivery, Specialist help, and more.

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.


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We’ll make sure it works with your carrier.

  • For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

  • You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

  • Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Let’s talk payment options.

  • Definitely. You’ll get 3%* Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just buy with Apple Card Monthly Installments and get interest-free payments and 3% Daily Cash, all up front.1 Show more Show less

  • You can get the newest iPhone for an unbelievable price when you buy from Apple and activate with AT&T, T‑Mobile/Sprint, or Verizon. Pay as low as $0/mo. over 30 mo. after trade‑in and AT&T bill credits,2 or pay as low as $11.95/mo. over 24 mo. after trade‑in and Verizon bill credits.3 Or get an additional $150 of trade‑in credit with T‑Mobile/Sprint.4 Show more Show less

  • Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card.5 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

  • We have an option for that. With the iPhone Upgrade Program, you can get the latest iPhone every year with AppleCare+ coverage included.6 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

We’ll help get your new iPhone set up quickly.

  • You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in‑store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. Show more Show less

  • Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

  • Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage and get up to two incidents of accidental damage coverage every 24 months. Or you can upgrade to AppleCare+ with Theft and Loss for an additional cost.7 Show more Show less

Which iPhone is right for you?

iPhone 12 Pro

Starting at $999

  • 6.1” or 6.7”
    Super Retina XDR display8
  • 5G cellular9
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode Portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

Starting at $69910

  • 5.4” or 6.1”
    Super Retina XDR display8
  • 5G cellular9
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)

  • Compatible with
    MagSafe accessories

iPhone 11

Starting at $599

  • 6.1”
    Liquid Retina HD display8
  • 4G LTE cellular9
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)


Starting at $399

  • 4.7”
    Retina HD display
  • 4G LTE cellular9
  • A13 Bionic chip
  • Single-camera system
    (Wide)


Need some help? Chat now, call 1-800-MY-APPLE, or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Our rigorous tests find the facts, and our impartial reviews tell you the truth about how products perform. First month £5, then £9.99 per month, cancel anytime.
Which MacBook is right for you? What's the difference between a MacBook Air and a MacBook Pro? Our expert Apple laptop guide can help.

Apple laptops aren't cheap, so it's important that you consider your MacBook options carefully before parting with your cash.

We take a look at the key differences between the MacBook, MacBook Air and MacBook Pro ranges, so you can be confident that you're buying the right Mac for you.

See also:See all of our best laptops| Answer three questions to find the best laptop for you|Best Windows 10 laptops|Best laptops for students

Which MacBook should I buy?

Apple MacBook Pro 13-inch (2020)

One

If you've got a big budget, you might have your eyes on a MacBook Pro. These are the most expensive Apple laptops around, and the latest model has a unique Touch Bar. This feature lives right above the keyboard, and it's a mini touchscreen that will display changing information, depending on what you're doing. If you're editing home videos in Final Cut, for example, the Touch Bar will turn into a mini timeline that lets you quickly navigate through your clips. If you're interested in the top-of-the-range model, see our review of the Apple MacBook Pro 2018 with Touch Bar.

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Apple 15-inch MacBook Pro

This Apple is at the very top of the tree in terms of power, size and price. Putting the Pro moniker to good use, this six-core laptop is designed for the most power-hungry tasks such as video editing and computer-aided design. It will surely be overkill for anybody who doesn't do those tasks on a daily basis, though. This model has now been superseded by the 16-inch model, which we have not yet tested.

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Apple Macbook Air 2020

This is the latest version of Apple's popular 13-inch laptop, which starts at under £1,000 for a model with an Intel Core i3 processor. We've testded the mid-range Core i5 model. It has a high resolution screen and a very attractive design, although keep in mind that the processor is a slower form of Core i5 than the one you'll find in the MacBook Pro.

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Last updated: July 2020

See our full collection of MacBook reviews to see how else these models differ.

Mac vs Windows vs Chromebooks

MacOS, Windows 10 and ChromeOS all have their own strengths and weaknesses. MacOS is buttery smooth and is the go-to operating system for many creative industries, but it also requires you to shell out a huge amount of money on a premium Apple device.

MacBooks run smoothly and can keep viruses at bay, but they aren't cheap.

Windows, meanwhile is available on a huge range of devices from ultra-budget to super-premium and, for many, is still the operating system they know best. But it's not without its downsides: Windows 10 updates are still a major sticking point for many people, and the fact that Windows 10 doesn't run particularly smoothly on very cheap laptops.

That's where ChromeOS comes in. This operating system is little more than a fancy web browser, with web apps that work best when connected to the internet. There's a range of budget devices available, and a few premium options as well. There's no faffing with huge updates and since everything is in a browser, there shouldn't be any problems with programs crashing either.

See how MacOS stacks up against its rivals in ourMac vs Windows and Chromebookadvice guide.

What do I need to know about MacOS?

MacOS (formerly known as Mac OSX) is extra useful for people who own iPads and iPhones, with a host of clever features that lets you share and work on files seamlessly on all your devices. You can also make and receive calls on your computer; no need to reach for the phone any more. There's also the Siri voice assistant that'll let you ask questions, set reminders and issue other commands with just your voice.

The latest version of MacOS is called Catalina, which launched in Autumn 2019. This update added a host of new features, including the ability to run iPad apps on your MacBook, which will be handy for when you start a task on your tablet and then move over to your laptop. It also heavily redesigned several key Mac apps including iTunes, which has been split up into three separate programs for music, films and TV, and podcasts. Reminders, Notes and Photos have been overhauled, and you can now also use your iPad as a second screen for your MacBook. And, as ever, MacOS is arguably the best operating system to choose if you already own an iPhone; things sync and work together more seamlessly than other combinations of phones and laptops.

Need more help picking thebest laptopfor you? See our full range oflaptop reviews.

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